Wondering how to get more out of your email marketing and drip cam
The primary goal of an email drip marketing campaign is to attract the right subscribers.
And send subscribers highly relevant emails that encourage them to commit to your call to action.
However, the usual “sign up to receive my newsletter” opt-in box won’t cut it anymore. Nor will sending subscribers emails intermittently about topics they didn’t sign up for.
Therefore, striking the perfect balance while list building and keeping your subscribers engaged allows you to appease your target audience, which is crucial in a sustainable email marketing strategy.
To consolidate both needs (building a mailing list AND user engagement at the same time), one way to do this is by launching drip email campaigns.
What is a drip campaign?
Drip marketing is an email marketing strategy composed of multiple emails sent out at specific times and dates. Upon signing up to your email list through a form, they will receive the emails in a timely fashion until the campaign ends.
Implementing a Drip Campaign
Drip campaigns are implemented using marketing automation so you can set up the emails and schedule when each will be sent to the subscribers.
This campaign type is what our marketing automation feature will help you achieve if you signed up for an account with us (if you haven’t already).
What makes drip campaigns creative compared to other types of email marketing tactic is they combine the ability to build your list while sending them emails that they signed up for in the first place.
As a result, there is a greater chance for more sign-ups and a lower risk of people unsubscribing.
If you have no idea how to come up with a drip program for your business, then you’re in luck.
What makes a drip campaign successful?
To create an effective email drip campaign, first, you need to pinpoint your pain:
- Do you need more checkouts?
- Drive back to your website your one-off website visitors?
- Do you need to increase engagement among your existing subscribers?
- Or onboard users smoothly so that they set up their accounts and start using your service?
All of these can be automated via the right drip campaign!
On Moosend’s platform, there is a growing list of preset drip campaigns to jump-start your list-building and that’s one of the features that make us one of stand out against other MailChimp alternatives, automate your checkouts, and deal with every possible problem your business is facing.
The secret to creating the perfect drip is to revisit it along the way; feed your insights and results into your existing drips and customize them accordingly.
This way, you will streamline every single aspect of your business – automatically!
Why drip campaigns?
Drip campaigns are an excellent way to achieve consistent growth and automate time-consuming, demanding, or delicate manual tasks which otherwise could incur mistakes.
Drip campaigns by industry
If you are wondering “Do I need to set up drip campaigns?”, the answer is “Absolutely!” if you are in:
Drip campaigns for Real Estate
Realtors need exceptional management and monitoring skills, and a team running secondary administrative tasks and scheduling. Stay ahead of the curve and don’t get swallowed up by follow-up calls, viewings and so on; drip campaigns take care of these, as well as all recurring processes.
Have automation triggered when users click/don’t click a specific/random link, for instance, and send them more information on the same house, or a different house altogether, and so on. The sky is the limit, really. Drip campaigns do the work for you.
Drip campaigns for the Blogging Business
Unsure how famous influencers and bloggers grow their fanbase? No, they don’t have a team of 10 because they don’t need it; they can run everything themselves with a little help from drip campaigns.
One of the top drip campaign examples for bloggers is that of Website Re-engagement, to drive users back to the website.
Another email sequence example is the Welcome drip campaigns, a series of emails that show the subscriber around the blog and help them get familiar with the actions they can take.
Drip campaigns for the Fashion Industry
Chances are that if you are in Fashion Marketing you have already implemented drip campaigns.
If you haven’t, your competitors have, for one thing. Set up drip campaigns to send out Happy Birthday emails to every subscriber, send out carefully crafted surveys, or website re-engagement drip emails, to name a few.
Also, I take it that you will love our amazing fashion marketing tips. I wrote it based on my personal (and hard-earned) experiences in the exciting world of Fashion Marketing, and I tried to squeeze everything in!
Drip campaigns for the Beauty and Cosmetics Industry
Keep track of and (automatically) reward your most loyal customers, upsell and cross-sell on auto-pilot, or send weather-based recommendations; all of these (and many more) are readily available as drip campaign templates in your Moosend account.
But you can always create your own automation for custom actions! Bonus: I’m sure you’ll find our How-to guide on successfully using email marketing in the beauty industry extremely useful!
by Iné Alexakis